As we all know how stories have become the next major thing in social media platforms. How can Google stay behind? The recently launched Google Web Stories Plugin is now out of beta stage and is officially available in WordPress plugin repository.
Recently the Google Images saw a really cool “Licensable Badge” update, check it out.
This plugin, makes it easy for WordPress publishers to create content in Google Web Stories format and attract more visitors.
Google Web Stories is a new form of Accelerated Mobile Page (AMP), where the content is meant to be consumed in small chunks or in other words, snackable content.
It is almost similar to the concept of stories on other social media platforms. You can add an image or video with text over it. This story will have a clickable link to your post, article, affiliate link etc. Yes, you can monetize these stories.
A few recommendations & guidelines laid down by Google for the web stories are
- Recommended size is between 4 to 30 pages
- Minimum font size of 24 pixels and not more than 200 characters
- Videos no longer than 15 seconds and they should have feature subtitles
As you know it is for mobile device users, the content needs to be in portrait mode, just the way in Pinterest and Instagram.
What are the Benefits of Google Web Stories?
The major benefit of these web stories is that it can be a way to obtain significant amount of traffic. Not just that, it is featured for mobile users and on multiple Google platforms.
Google shows the web stories in the following places;
- Google Search
- Google Images
- Google Discover
- Google App
This is just to begin with, we do expect a much wider reach and display of Google Web Stories.
The benefits of Google Web Stories to publishers;
- Wider Reach
- Get More Traffic
- Story Monetization Options
As we see the frequency of stories increasing in the feeds, this surely the way ahead.
Simple & Easy to Use Google Web Stories Plugin
It does seem that there a number of things to keep in mind while creating a web story, but the plugin makes it really simple. Trust me, you do not need a manual at all.
The plugin interface has a simple drag and drop style and ready to use templates. All that you need is available in tabs and you can simply drag and drop it on the canvas. It is just that simple.
Google has also partnered with stock images and video providers to make available free videos and images for your stories. All of this is available in the plugin, all you need to do is download it and start using it.
According to Google
“…we’ve collaborated with Unsplash to make their extensive high-quality photo library just a click away, as well as Coverr, giving you high-quality, free stock video right from the editor.
We’ll add more templates, stock media integrations and features in the near future.”
“…make the production of stories as easy as possible from a technical perspective.
The Web Stories format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content.
…can be shared and embedded across sites and apps without being confined to a single ecosystem.
Supports analytics and bookend capabilities for viral sharing and monetization.
Web Stories enable monetization capability for publishers using affiliate links.”
Google Web Stories WordPress Plugin Requirements
WordPress version 5.3.1 and PHP version 5.6 is the minimum requirement for this plugin. These are very modest requirements and we believe a vast majority of publishers would already have it.
You can download the plugin on the following links, not to mention that you can also do so from your WordPress dashboard plugin options.