Digital Marketing refers to advertising done by brands, businesses or individuals to promote their products, services or imagery over digital channels such as search engines, social media, websites, apps and email.
We help you get new customers, engage with target audience, generate revenue, improve search engine rankings and understand audience better.
Paid Search or Pay Per Click (PPC) refers to “sponsored” results in the search engines. You only pay when your ad is clicked upon.
You can tailor your PPC ads to show up on specific search terms, location, demographics and much more.
These ads are flexible, have more control, visible above organic results or in eye catching sections you want and highly effective.
Search Engine Optimisation (Seo)
SEO in short is optimising your website to “rank higher” in search engines.
It is a process of optimising content, technical set-up to increase the reach of your website, by getting your pages to appear at the top of the search engine results when certain keywords are searched.
One of the best practice to get organic, quality and consistent traffic.
Content drives Engagement.
It is the fuel for your digital marketing activities. You need to get this step right all the time for your digital marketing strategy. Your success depends on the quality of your content.
This is what catches your customers interest and brings you leads, engagement etc. You cannot mess this step up.
Creating smart content that is promotional, informative, inspirational and relevant to your target audience is no simple task.
That is why we are here, we will help you create engaging, informative, relevant and promotional content. Not only will we increase your reach but also get you quality traffic.
Social Media Marketing
Social media marketing is creation and sharing of content on social media platforms to promote your business (products / services / ideas / brand image). It is to engage and interact with social media network users who are or can be your potential customers.
More than 3.4 Billion people use social media apps. This is close to 50% of the global population. There is a very high chance that your customer is on social media.
Just sharing posts is not enough, you need to interact and engage with your audience to make them customers, that is where we have our expertise.
If you want to know more and how can you do it yourself, check out our book.
Email is the direct way of reaching customers. It is one of the most rewarding and critical marketing activity.
It is no rocket science, quite often people do check their emails. How many times do you do it in a day?
But not just any email will do. Successful email campaigns need to be relevant, engaging, informative and entertaining.
Just leave it to us and you do what you do best, we have you covered.
Marketing automation is an integral part of your digital marketing strategy. Some tasks are very time consuming if performed manually and thus automation.
It will help you in capitalising all possible opportunities. It will automate and streamline marketing tasks and workflows to help grow revenue faster.
We have you covered on this. Not only will we help you automate but will also share much need insights on what is working in the digital activities.